Finished Newspaper Advert

This is my finished newspaper advert. I am very happy with it as it pays attention to detail; especially around the edges. This idea for the date to be around the edges was a one off accident whilst I was experiemnting but I decided to keep it as it looks effective.

Newspaper Advert First Draft

This is the first draft of my newspaper advert I feel this is professional enough to look good on billboard or at a bus stop. I might change this slightly and make the "AE" stand out more on the orb like enlarged logo in the middle of the bottom. I also need to include the channel numbers and change the date to white.

Pictures I have created for the newspaper advert

This is the main picture which I created on Fireworks. I used pictures that I used on my double page spread to advertise my channel. The approach I made was actually from an eastenders advert which has nothing to do with animals. However I wanted my channel to portray animal life as being as dramatic as a soap opera. I wanted it to show the audience that animals really do have minds of their own and that they may choose to be naughty or wellbehaved or can be helpless sometimes. I have used the feature of their eyes to counteract one another; each animal having a different emotion. For example the monkey is jealous of the cat and the iguana wants to be in the frame more.

The idea I have chosen to present my newspaper advert in

I have chosen to present my newspaper with a dark setting to show the audience both sides of animal life - the good, the bad and the ugly. I am still going to use greens and have a big version of my logo at the bottom looking like a floating orb. My ideas may shock the audience but in a good way as I would like to portray my TV channel to the audience as if its a completely different look on animal channels. After analysing the examples of newspaper adverts, I have come to the decision that I needed to create a newspaper advert completely unique to my channel. I found that the research on all the adverts I looked at showed me that every example is unique to their channel and shouldn't be copied in any way.
This will give the audience a recognisable image to look for to find Animal Earth.

Research for Newspaper advert

To begin with I didn't know what was meant by a newspaper advert of a TV channel. I thought it was a small column. However when I did research the adverts for different genres of channel, I realised I needed to take up a whole page of A4 and really send a message across to the audience. I found out that the advert doesn't have to look like the channel content, it can portray anything as long as it makes sense and catches the reader's attention. The examples I found also would look good if they were posted up on billboards or bus stops so my advert needs to be like this.

This is the discovery channel advert

This is a plain photo with a strong advertising hook using interesting and unusual text. This doesn't clearly show what channel it is until the advert has been studied. Furthermore, the audience may recognise this advert as being associated with the discovery channel.

Here are two animal planet adverts

Again this is a simple picture that personifies penguins to advertise a wildlife program about penguins. The manipulation side of this is not extremely obvious but the clever idea is effective.



This is a different view of Animal Planet, in contrast to their website. Their website is dark, mainly themed with the colour black but using this bright picture shows the bright side of the channel / program.

This is a channel 4 advert

This idea to construct a number four in the middle of the viewers' screen is very old but extremely effective. It's very plain but ensures that the audience can recognise this advert as being associated with Channel 4.

Foodchannel advert

This channel uses a celebrity to associate their branding with. It uses high contrast, basic colours to show the seriousness and reality of the TV channel.

Channel 5 advert

This adverts' manipulation is far easier to identify than the preveous examples. This advert uses a selection of pictures and various texts to show thw audience a bigger picture of what the channel is like.

BBC 3 advert

This picture is nore complex than the preveous examples. It is not a simple picture and includes many different aspects of the channel. This picture is not a photo but the creation of a graphic designer. Most adverts generally use real pictures or real but manipulated pictures as the focus of their adverts. Further, BBC3 have stepped away from the conventional methods used thier own designs to attract a large audience and to portray an exciting new channel for the family.