Research

I picked out a few of the given briefs and have researched what each of them involve and include.
Here are my findings:

Film trailer

• Short - about 1 min 20 secs long
• Lots of action, characters and locations.
• Doesn't reveal whole story, but introduces the basic premis.
• Voiceovers
• Loud sound effects
• Music
• Name of prominent cast members
• Quotes from reviews in writing across a black screen.
• Begin with names of production company and studio
• End with title and then release date of the film
• Begin with a slightly longer extract of film without music, then music and fast cutting kicks in.
• Extract not in chronological order, but an order which introduction premis, main theme and highlights (funny, sad, sfx etc)
• Music buildto a climax which occurs just beforetitle and release date
• More fade outs
• Changes in tone
• Close ups that are integral to the plot

Music video

• Often have bright/contrasting colours
• Energetic
• Cuts match the rhythm of the music OR match the pace of the music e.g. slower fades for slower songs, quick straight cuts for faster songs
• They suit the particular genre of the musoc, e.e. aggressive theme/imagery for rock music, club theme/imagery for dance music etc.
• They always tell a story. Sometimes have an acted prologue or epilogue to set the scene or conclude the story
• Similar to films they have establishing shots and close ups to shot emotion
• Cuts in between band and story
• Lots of cultural references
• Close up of the insturments being played
• Extreme angles to emphasise emotions
• Tendancy to use handheld camera rather than other cameras on tripods or pedestals
• Huge variety of bugets depending on wealth of the band, genre and where they were classified in the charts depending on how much they were earning
• Generally innovative use of camera and effects.

Commercials

• Usually set in the same location
• Like music videos, use a range of angles and cuts
• Usually have a musical soundtrack/jingle
• Close-ups of product and emotional reaction to product
• Sometimes focuses on brand building rather than product
• Always have a slogan that they go back to
• Focus on the senses to create an appetite
• Use attractive models/images to sell things (the brain remembers such things easily)
• Tend to stick to one location
• Use humour and irony (the brain also finds it easy to remember funny things)
• Generally try to be innovative
• Almost always finish with the brand or corporate colours
• The action/themes/images don't always have a strong connection to the product but are memorable
• Sometimes use 'ordinary' people
  to help audience relate to them
• Use innuendo and double meanings
• Celebrities are used to raise a high profile
• Use a 'visual slogan' -> Adsa advert - for example an action that is associated with company/product.

Soap opera trailers

• Horror and tragedy - generally extreme emotions - something nice about to be destroyed by something nasty going wrong (emotionally contrasting plotlines)
• Lots of action
• (Melo)dramatic
• Specific characters - focus on heroes, villains and victims
• Cliffhanger endings (lie the episodes)
• Lots of short scenes of specific characters speaking
• Hints of revelations of murky past
• Dramtic soundtracks
• Voiceovers
• Echo effects
• Ends with title of soap and schedule info (channel, day and time)
• More hysterical emotion than could possibly be contained in one person's entire life, let alone a week of their life (even in the self admittedly self obsessed and emotionally supercharged world of a kent girls school)
• Lighting tends to be dark, flashes, short cuts to empasise the tragic emotions.
• Repetition of schedule information
• Use of soft focus to emphasise romantic scenes
• Use of block and white to signift dreams and flashbacks.

Websites

• Bands - prominence given to image of band and/or band's logo
• Soaps - prominence given to flash player window in the which you can play an extract from the tugid rubbish that somehow captivates the attention of millions of viewers
• Bands - use imagery and colour schemes which are associated with the band's image
• Bands - Lots of links to whatever the target audience might be interested in - new photos, upcoming gigs, websites where you can download (for money) their music. Adverts for related products and services.
• Soaps - homepages seem to be plainer - more empty white space. Channel logo prominent at top of the homepage.
• Band - Use fonts and logos associated with the band and its style.