Research for Newspaper advert

To begin with I didn't know what was meant by a newspaper advert of a TV channel. I thought it was a small column. However when I did research the adverts for different genres of channel, I realised I needed to take up a whole page of A4 and really send a message across to the audience. I found out that the advert doesn't have to look like the channel content, it can portray anything as long as it makes sense and catches the reader's attention. The examples I found also would look good if they were posted up on billboards or bus stops so my advert needs to be like this.

This is the discovery channel advert

This is a plain photo with a strong advertising hook using interesting and unusual text. This doesn't clearly show what channel it is until the advert has been studied. Furthermore, the audience may recognise this advert as being associated with the discovery channel.

Here are two animal planet adverts

Again this is a simple picture that personifies penguins to advertise a wildlife program about penguins. The manipulation side of this is not extremely obvious but the clever idea is effective.



This is a different view of Animal Planet, in contrast to their website. Their website is dark, mainly themed with the colour black but using this bright picture shows the bright side of the channel / program.

This is a channel 4 advert

This idea to construct a number four in the middle of the viewers' screen is very old but extremely effective. It's very plain but ensures that the audience can recognise this advert as being associated with Channel 4.

Foodchannel advert

This channel uses a celebrity to associate their branding with. It uses high contrast, basic colours to show the seriousness and reality of the TV channel.

Channel 5 advert

This adverts' manipulation is far easier to identify than the preveous examples. This advert uses a selection of pictures and various texts to show thw audience a bigger picture of what the channel is like.

BBC 3 advert

This picture is nore complex than the preveous examples. It is not a simple picture and includes many different aspects of the channel. This picture is not a photo but the creation of a graphic designer. Most adverts generally use real pictures or real but manipulated pictures as the focus of their adverts. Further, BBC3 have stepped away from the conventional methods used thier own designs to attract a large audience and to portray an exciting new channel for the family.